Synopticity Productions Logo

For the logo I made for Synopticity Productions I wanted to keep the simplistic theme that was evident in the logos I analysed earlier. Just like the other production company's logos, I shortened the name in the logo, but instead of an anagram I played with the meaning of the words within the name, and came up with S-City. 

Just like the BBC logo I used rectangle boxes, an easy and simple shape, as the background to the letters, but let them shape a city together, emphasising the 'city' part of the name. The shading of the buildings were meant to represent how the company had its roots in the society and that they are part of the foundation of society. Going from the top moving downwards, from light to dark, representing that the sky is the limit and that a good foundation (represented by the company and their name at the bottom) can get you anywhere.

While the text is written in white, the colour surrounding the text is black, this is to represent how the products and the company itself is the light in the darkness, here to brighten up your day and is better than rivalling companies (who don't stand a chance).

What is seemingly white, above the buildings, is actually transparent, so that when the logo is shown the sky will be represented with whatever background there is for the specific product. This makes it seem a bit more personalised and specific for each product.