The brief I choose focuses on a lifestyle program and how to promote this in print and e-media,
and as I have been looking at different types of specialist magazines for two different hobbies, as
well as how different production companies speak to their audiences through their websites and
what their logos says about them.
Even though information about different hobbies can be good specialist magazines as well as
life style programs, I believe that for a lifestyle program to be entertaining it have to have some
kind of story to it, whether it is a competition or some sort of host show making jokes on the side
of the main goal to teach about a specific hobby.
In a specialist magazine, said life style program from Synopticity Productions could easily be
promoted through interviews with the producer, host or alternatively guests that have made
special appearances on the show, letting the interview be about the show and the specific hobby
which the show focuses on. It would also be possible to promote the product by featuring tips
from the show, but mentioning in the article that the credit for the tip goes to the show/host/guest
star of the show. The same goes for an e-media website, in is possible to promote the Production
Company and its show by featuring interviews and tips from people who work with the show and
giving them credit for anything that’s mentioned in the article that’s already been mentioned on
the show.
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